Context Communicate Google’s ability to transform human data into rich, personalized experiences through a series of powerful, one-of-a-kind interactions.
Challenge Create a holistic, executive-level experience in Google’s NYC headquarters that inspires guests with the power of their own data and advanced technology.
Experience “Deep City” is a three part installation – The Passage, The City Cave, The Skywalk – that records a guest’s data through gesture, movement and voice to generate an informational and artistic record of their personal journey.
Creative and UX Directors: David Schwarz, Graham Hill Art Direction and Design: Glenn Chan User Experience: Glenn Chan Project produced at HUSH
Google "Deep City" NYC Headquarters Experience
The Markers is a luxury condo development in Grove Isle, Miami. Quiet and secluded, The Markers is an island oasis away from the hustle of downtown Miami.
An emblem featuring an ocean marker was designed to highlight the condos’ unique nautical vibe, while elements of lush greenery evoked the secluded island landscape within Grove Isle.
At Conway and Partners, I led a small team to create an identity system for The Markers that spoke to the ultra luxurious lifestyle just south of Miami.
Creative Directors: Santiago Conway / Glenn Chan Design Director: Diego Sandoval Art Director: Federico Arguissein Produced at Conway and Partners
Situated at the corner of Bond St and Livingston St is 33 Bond, a luxury condo rental development in the heart of Boerum Hill.
The prime corner location of the building was the inspiration for the identity system. A simple typographic system was created based on anchoring elements to the corners. This solution allowed the color palette and photography to stand out and be the focal point, while still feeling fresh and elegant.
At Conway and Partners, I led a small team to create the branding for 33 Bond.
Creative Directors: Santiago Conway / Glenn Chan Art Director and Designer: Carolina Sosa Produced at Conway and Partners
Tangram is a mixed-use retail, office and residential complex in the heart of Flushing, Queens. Prized as the development to transform Flushing, Tangram needed a brand that elevated the lifestyle of Flushing to a higher degree, while not alienating it’s current target.
At Conway and Partners, I helped lead a team to develop a brand identity that included design and art direction for their sales center, the building renderings, a full identity suite, and various other collateral pieces.
Creative Directors: Santiago Conway / Glenn Chan Design Director: Diego Sandoval Art Director: Federico Molinari Produced at Conway and Partners
Samsung Galaxy S8 Summer Campaign
As part of the ongoing launch of the Galaxy S8, Samsung needed a campaign to sustain interest amongst customers during the summer.
The “Made for summer” campaign was all about highlighting the key features of the S8 through various summer activities, such as being at the beach, or going to a summer music festival.
Creative Directors: Andy Baron Design Director: Glenn Chan Lead Designer: Melissa Chavez Produced at Turner Duckworth
SL Green Annual Report 2011
SL Green is a major force in the New York real estate market. To emphasize this, their annual report focused on these five tenets: The Portfolio, The Financials, The Market, The Team and The Relationships.
Art Direction and Design: Glenn Chan Creative Direction: Rick Slusher
NYU Cancer Institute 2010/2011 Annual Review
Through illustrations, six seemingly unrelated things were connected through the NYU Cancer Institute, highlighting specific breakthroughs and patient stories. I was the lead Art Director and illustrator for this book, which included concept strategy, illustration, photo art direction, design and client engagement.
Havas wanted to create an event for the office to celebrate St. Patrick’s Day. I helped them design and organize a scavenger hunt for bars around New York and Boston. There were 25 clues in each city, each leading to different bars. Employees could download the app, form teams, find the bars, and earn points against their opponents. The winners with the most points at the end won a night out of bowling at the Brooklyn Bowl. Check out the website here
Blacktail Brewery is a concept project for a small microbrewery based in Dillon, Montana. The owners had purchased an old bowling alley as a place to start their business, and needed an identity and packaging that differentiated themselves from the rest of the other microbrews. A bowling ball and pins hint to the microbrews' roots, while a bespoke blackletter logotype helps them stand out from other beers. The pastel color palette also works well in contrast to the hard-edged blackletter logotype. The bottles are painted in four different colors, which give them an opaque quality. This is done to resemble high-gloss bowling pins found in bowling alleys.
Lincoln owners needed a powerful, yet simple way to answer questions and get help. With the help of a responsive/adaptive platform that lets them access tools and information on any device, users were presented with huge amounts of content in an easy-to-follow manner.
Additionally, with the relaunch of Lincoln as a luxury brand, the car company also wanted to produce an app for its owners that would provide them with concierge-like services. Roadside assistance, driving directions and oil change alerts were just a part of this app that elevated the overall experience for its owners. Produced while at Razorfish. Visit the Lincoln support site here.
Role: Senior Designer, Creative Direction: Diego Aguilar Deliverables: UI, App design, Web
Lincoln support site
Lincoln support site
Lincoln dealer app
Lincoln dealer app (product screen)
Lincoln concierge app
Lincoln concierge app screens
Lincoln concierge app screens. View the app prototype here.
Ford Human/Machine Interface
Ford's Human/Machine Interface team asked Razorfish how we might approach the complicated task of giving users a great in-vehicle technology experience. The resulting concept was a simplified user-experience, with an interface design that was highly sophisticated. Produced while at Razorfish. Read about Ford Sync 3 here.
Art Direction and Design: Glenn Chan Creative Director: Matthew Abate