Faeth Whiskey
Faeth is a concept proposal for a new Irish whiskey brand launching in the US. Based on the idea that drinking Faeth whiskey is a religious experience, the bottle design conveys it’s spiritual nature through a label in the shape of a cross, and an illustration of a blindfolded person, suggesting “blind faith”.
Role:
Design
Category:
Packaging/Branding
Produced at VSA Partners
Credits: Josh Witherspoon, Chrystine Witherspoon (Creative Direction), Natalia Kowaleczko, Glenn Chan (Design)