Tangram is a mixed-use retail, office and residential complex in the heart of Flushing, Queens. Prized as the development to transform Flushing, Tangram needed a brand that elevated the lifestyle of Flushing to a higher degree, while not alienating it’s current target.
At Conway and Partners, I helped lead a team to develop a brand identity that included design and art direction for their sales center, the building renderings, a full identity suite, and various other collateral pieces.
Creative Direction, Design
Real estate branding/Marketing
Creative Directors: Santiago Conway / Glenn Chan
Design Director: Diego Sandoval
Art Director: Federico Molinari
Produced at Conway and Partners