Blacktail Brewery is a concept project for a small microbrewery based in Dillon, Montana. The owners had purchased an old bowling alley as a place to start their business, and needed an identity and packaging that differentiated themselves from the rest of the other microbrews. A bowling ball and pins hint to the microbrews' roots, while a bespoke blackletter logotype helps them stand out from other beers. The pastel color palette works well in contrast to the hard-edged blackletter logotype. The opaque quality of the bottles resemble high-gloss bowling pins found in bowling alleys.
Creative Direction, Design