Blacktail Brewery

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Blacktail Brewery is a concept project for a small microbrewery based in Dillon, Montana. The owners had purchased an old bowling alley as a place to start their business, and needed an identity and packaging that differentiated themselves from the rest of the other microbrews. A bowling ball and pins hint to the microbrews' roots, while a bespoke blackletter logotype helps them stand out from other beers. The pastel color palette works well in contrast to the hard-edged blackletter logotype. The opaque quality of the bottles resemble high-gloss bowling pins found in bowling alleys.

Role:
Creative Direction, Design
Category:
Packaging/Branding

 
 
 
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This project was featured on The Dieline and Lovely Package.

Creative Director: Glenn Chan