The Internet of Drinks
To help promote collaboration between teams, Havas wanted to create an event for the Boston and NY offices to celebrate St. Patrick’s Day. The result was The Internet of Drinks, a gamified platform where employees could participate in a scavenger hunt for bars around New York and Boston.
Role:
Creative Direction, Design
Category:
App/Website/Branded campaign
There were 25 clues in each city, each leading to different bars. Employees could form teams, and search for the bars within their city. A scoreboard showed the progress of teams and who was currently in the lead. Prizes and bragging rights awaited the teams with the most points.
The result was a fun week for the NYC and Boston offices, with friendly competition and camaraderie. This helped two large offices with many siloed teams get to know one another.
